Daria Erkina is a multi-disciplinary and strategic Creative Director with a passion for working with ✨mission-driven brands✨ on fun, meaningful and effective marketing campaigns.
"Autonomy & Interconnect" is a tarot project that reinterprets tarot's archetypes through a more updated lens while seeking to examine the phenomenon of perception itself and the interpretation of “reality” in its pure form versus through cultural narratives, symbols, mythos, and philosophies.
This project is informed by Taoist, Buddhist, and Existentialist philosophies; Jung’s theories of “Shadow” and “Individuation”; the myth of Narcissus; endless dramas; Japanese and French Abstract Formalist Comics art styles, and Yayoi Kusama’s “Dots” works.
The project features 22 Major arcana cards + 1 Legend card + 3 Glossary explainer cards. Currently, these are my business cards which I think will be fun :)
Personal Brand Identity, Illustration
“Autonomy & Interconnection” Business Cards/Tarot Deck
Coming soon
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This project is currently wrapping
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Coming soon 〰️ This project is currently wrapping 〰️
Product Launch & Campaign:
Understood.org > ADHD Unstuck
Did you know that 93% of women with ADHD struggle to regulate their mood? That’s why ADHD Unstuck - a completely free webtool - was created by Understood.org to help interrupt ADHD-related mood spirals in just 10 minutes. The campaign (launched in Jan 2026) involved establishing the look of the webtool itself and the digital & social campaign elements surrounding the launch.
UNDERSTOOD.org:
Brand Strategy & Campaign Execution
A brand expansion for a non-profit dedicated to serving 70 million Americans with learning differences like ADHD and dyslexia.
PURACY: Design Strategy
A nature-loving line of detergents breaks out onto store shelves with a product redesign.
OREO:
Redesign & Social Campaign
Reimagining the look of a classic cookie in the digital age and an ~award-winning~ Halloween mini-campaign on social!
GOOGLE: Alphabet launch campaign (Social)
When Google was relaunching their brand as Alphabet, they brought me on board to help promoting some fresh new features in the brand catalog.
BMW: Film
We partnered with BMW for Women’s Month (March) to feature Aurora Stauss and a crew of award-winning female creators and tell the story of a young woman's unusual path.
Personal Creative Projects: Film
Check out some film projects I created for fun and learning - I would love to do more film projects in the future so reach out definitely if you want to collab :)
The ONE Club:
Illustration Design
A series of posters with illustrator Ariel Davis for the One Club student competition.
Utility Design: Stamps
A commemorative stamp design to celebrate the 20th anniversary since the fall of the USSR.
Student Competition: 2012 Cannes Lions
See what I was up to when I was a student :)